Private Organizations
Moving2Canada
A thorough UX research project that ultimately turned into Canada's top resource for immigration support, through a complex WordPress and React build

After running its website for several years, SFU realized it had grown to an unmanageable size and was no longer delivering the expected service to students and staff.
After running its website for several years, SFU realized it had grown to an unmanageable size and was no longer delivering the expected service to students and staff. The outdated appearance, coupled with its labyrinth-like structure, meant that uncovering even the most basic course information was a challenge for prospective students. All this before they had even stepped foot into a lecture hall.
Project Type
Web Design
Project Mandate
Redesign
Industry
Education
Through a lengthy process of recategorization, stakeholder discussions and user testing, the new information architecture was born to help guide an aged website towards the present day. As the project approached the mid-way milestone, SFU onboarded Goat, and equipped us with design templates and style guides. We then began a race against time to help the digital team at SFU reach their promised deadlines by bringing the website to the finish line.
With an almighty categorization task at hand, our teams worked together towards the main purpose of the re-launch: to provide a user-friendly solution to all stakeholders involved - whether they be prospective, current or past students; parents of students due to begin their education; staff and faculty of SFU, and others curious of SFU Beedie's ground-breaking research and work.
Each stakeholder has their own personal use of the website and its extensive content, and our team used this knowledge to provide new page structures that would be consistent across all programs and their coinciding child pages. This new architecture would allow new users to quickly experience a feeling of familiarity when browsing the site, and for returning users to know exactly where to go to reach their desired section.
Educational institutions' websites are usually content-heavy, which means that having a reliable Content Management System (CMS) is essential. By utilizing the CraftCMS, we were able to structure the site around a meticulously planned hierarchy of information. Craft's modular component building process provided SFU staff with enough control and flexibility to safely manage uploaded content at scale.
The end product is structured with purpose, clean-in-finish and easy to navigate. A pleasing experience for all ages, prospective students or students of the past. By translating an intricate information architecture into a meaningful website structure, we collectively produced a highly functional hub of information that is a breeze to browse.
Explore More Projects
Private Organizations
Moving2Canada
A thorough UX research project that ultimately turned into Canada's top resource for immigration support, through a complex WordPress and React build
Private Organizations
Education Planner BC
Detailed User Experience Research combined with a cohesive Design System to support students across British Columbia in their post secondary selection journey
Colleges & Universities
SFU Beedie
A comprehensive Craft CMS build tying together various internal systems and student driven websites